Widespread content publishing and journalism

Technological change has undoubtedly shaped the future of journalism in many ways, such as enabling new forms of data-driven and interactive storytelling, expanding the reach and diversity of news sources, creating new opportunities for audience engagement and participation, and challenging traditional business models and ethical standards. Widespread content publishing, enabled by digital platforms and social […]

The 4 pillars of a brand

Branding and brand come before marketing and communication efforts. They are bigger than both or either of them and are continuously shaped by being out there. So ultimately, brands are built by what companies decide they are, but they are also built by the messages that are spread about them by the companies they belong […]